Hi! I'm Enrique Valdivieso Jover (Valdi), born on October 17, 1994, in Ibi, a small town in the province of Alicante. If I had to define myself in a few words, I'd say I'm athletic, disciplined, and fun-loving . The three D's that sum up who I am and how I live.

From a young age, sport has been the driving force in my life . I started competing in cycling and even won several Spanish Track Cycling Championships during my time as a cadet and junior. Although I no longer ride a competitive bike, sport still plays a significant role in my daily life: I practice CrossFit and trail running , and when I can, I escape to enjoy motorsport or snowboarding , other great passions of mine.

I always say that sport saved my life . It taught me values ​​that I apply to everything I do today: discipline, perseverance, independence , and a self-taught nature that has allowed me to move forward during the most difficult times. At 15, I was already repairing cars in my grandmother's garage to pay for my cycling expenses. And that mindset of hard work and self-improvement has always stayed with me.

After studying Electromechanics for Racing Vehicles and completing a Higher Vocational Training Certificate in Production Programming , I began my career in the metalworking industry. But I soon realized I wanted more. I worked in the mold-making sector, learned to weld, and in 2018 —after a snowboarding accident that forced me to stop —I decided to launch my first project: my own company specializing in welding and finishing molds . Since then, I haven't stopped innovating, creating projects, and learning.

At the end of 2024, understanding that the future lay in the online world, I decided to take a big leap and become co-founder of Rod Fitness , a brand that combines two of my greatest passions: sports and entrepreneurship. This is where I currently spend my days, leading key areas of the company and working to offer the best Cross Training equipment and motivate thousands of athletes to enjoy the journey.

In addition, I combine my work at Rod Fitness with another passion: investing in the American market . Economics and finance are a world that fascinates me, and I continue to learn and grow in this field.

Rod Fitness isn't just a brand: it's part of my story. And behind every product and every project we launch, there are real people like me, with stories, lessons learned, and a lot of hard work behind them.

Thank you for being part of this journey.

A big hug,

Henry